To make the interface clear and responsive to users' wishes, designers conduct various research and testing to determine the best option.
This is direct visualization, and implementation of a prototype developed based on research by a UX designer. Work on the visual part: creating animations, illustrations, drawing buttons, menus, sliders, choosing photos, and font pairs.
Lack of ambiguity in text and structure;
Simplicity and brevity - the main criterion for convenient design and easy user understanding;
All elements of the site, even the presence of a unique design, should be clear and not confuse the user;
The "correct" interface acts on the user instantly, which means that the person at the entrance immediately understands how and what works;
Any design is first of all visual aesthetics and harmony of colors, graphic and textual elements.