Teacher’s primary responsibility is to help trainees master social media marketing, regardless of their experience and knowledge. Explanation of social media basics, its tools, and specificities for beginners must be easy to understand and based on real-life examples. To explain the importance of speciality for marketers, you must be up-to-date on the latest marketing trends. Learning about this field is an excellent way for content managers to improve their skills and become more successful specialists. Furthermore, SMM knowledge for company owners will be an effective way for successful brand promotion and attracting new clients.